Virgin Atlantic has announced its intention to cease its Little Red operation next year. Its daily services between London Heathrow and Manchester will continue until the end of March 2015, while its flights between London Heathrow and Edinburgh and Aberdeen will continue throughout summer 2015 with the final flights in September 2015. Little Red was launched in March 2013 as an attempt to reintroduce consumer choice on key domestic services after British Airways’ takeover of bmi created a monopoly on the routes.
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